• Positively Outrageous Service
  Make our customer say WOW! at the cash register and make sales sizzle! (1,016 words)
• How Contrarian Retailers Are Fighting Back
  How the little guy can use POS to beat the competition. (1,164 words)
• First Line of Defense
  Empowering employes to properly handle customer complaints. (1,045 words)
• Handling Difficult Customers
  Four simple tactics for handling angry customers. (538 words)

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• Brand Yourself of Success
  Put the power of a MicroBrand to work for you with these three steps. (992 words)
• Getting Big with Little Marketing
  Branding is simple just not easy.  Follow four simple guidelines for developing your MicroBrand. (743 words)
• One Brand - o­ne Rule
  Brands are powerful. Be careful not to violate the first and o­nly rule of brand extension. (516 words)
• The Missing Brand
  Why personal brands have the greatest influence o­n the bottom line. (719 words)
• Now Open Under Old Management
  Tools from The MicroBrander's Toolbox help you stand out in a tough economy. (798 words)

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• Better, Cheaper, Lasts Forever
  As the economy turns to newer, cheaper products, the skilled labor market must change too.  Learn to add to the overall service experience and you will rule the market! (606 words)
• Getting Employees to Think
  Are you guilty of discouraging your employees to think? Business is so occupied with holding o­n that we are losing a most precious commodity! (390 words)
• Only the Competent Qualify
  Here are three great examples of Positively Outrageous Service from the pacesetters, Southwest Airlines.  They'll make you want to play Follow the Leader! (515 words)
• Practice Makes...
  Poor training can be worse than no training! And if you delay training, you allow time for bad habits to develop. So start off on the right foot! (354 words)
• Three Reasons
  You want to know why service stinks, don't you? Our research says these three reasons are on the top of the list. (1,140 words)

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