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» Healthcare the Way It Was Meant to Be
When we moved to the Hill Country, our first doctor, Dr. Jim, loved the art of healthcare as much as he loved all of his patients. (531 words)

» Kicking Butt
Dr. Raymond, who specializes in colon screening, has found the application of humor when mixed with the serious nature of her practice can make the patient a willing partner in the treatment of his disease. (958 words)

» The Great Leaders Handbook
Scott shares nine tenets he believes embodies great leaders. The example set by the boss is the most powerful influence. (1,108 words)

» Paw Prints
Two tender stories of veterinarians who remember to treat all patients, both the four-legged as well as the two-legged variety. (622 words)

» What Goes Around Comes Around
When treating Scott for a medical emergency involving his eye, this optometrist already had a head start on the competition, when it came to customer service. (557 words)

» A Good Day to Die
A tale heard probably every day by First Responders everywhere. (905 words)

Customer Service

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» Positively Outrageous Service
Make your customer say WOW! at the cash register and make sales sizzle! (1,016 words)

» How Contrarian Retailers Are Fighting Back
How the little guy can use POS to beat the competition. (1,164 words)

» First Line of Defense
Empowering employees to properly handle customer complaints. (1,045 words)

» Handling Difficult Customers
Four simple tactics for handling angry customers. (538 words)

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» Brand Yourself for Success
Put the power of a MicroBrand to work for you with these three steps. (992 words)

» Getting Big with Little Marketing
Branding is simple just not easy.  Follow four simple guidelines for developing your MicroBrand. (743 words)

» One Brand - One Rule
Brands are powerful. Be careful not to violate the first and o­nly rule of brand extension. (516 words)

» The Missing Brand
Why personal brands have the greatest influence o­n the bottom line. (719 words)

» Now Open Under Old Management
Tools from The MicroBrander's Toolbox help you stand out in a tough economy. (798 words)

It's About the Team

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» Getting Employees to Think
Are you guilty of discouraging your employees to think? Business is so occupied with holding o­n that we are losing a most precious commodity! (390 words)

» Only the Competent Qualify
Here are three great examples of Positively Outrageous Service from the pacesetters, Southwest Airlines.  They'll make you want to play Follow the Leader! (515 words)

» Practice Makes...
Poor training can be worse than no training! And if you delay training, you allow time for bad habits to develop. So start off on the right foot! (354 words)

» Three Reasons
You want to know why service stinks, don't you? Our research says these three reasons are on the top of the list. (1,140 words)