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Topic: When Customers Talk
The new items published under this topic are as follows.


When Customers Talk
When Customers TalkYour Customers Are Talking ...We've Been Listening!   In the final installment of his customer service trilogy T. Scott Gross has partnered with the leading consumer market intelligence firm BIGresearch to find out how retailers don't listen to their customers and what they risk by ignoring what their customers want.

You Will Learn How to:

  • Discover how customers view chain retailers differently than small operations
  • Create an atmosphere that encourages customers to open their wallets
  • Explore the “disconnect” between retailers’ and customers’ attitudes
  • Learn reasons why customers don’t buy can be as important as why they do
  • Find out how to ask the right questions
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