 MicroBrand: A highly-focused personal or local brand built with clever public relations, innovative targeted marketing and strategic networking. MicroBrands are efficient, local, and often rely on individual personality.
You Will Learn:
- What condition the brand you already have is in!
- Ten critical brand mistakes…and how to avoid them!
- How to create a new MicroBrand
- How to manage your new MicroBrand using clever PR and strategic networking
- The benefits of brand congruency
- Four surprising steps to effective local marketing success
- The secrets of using industrial-strength showmanship to make sales sizzle!
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