A powerful personal or local brand built with clever PR, strategic networking, and event marketing.

You have no choice! If they are at all aware of you, you already have a brand. What is left to do is to manage that brand in a way that benefits you.

You can’t avoid it! What you can do is manage and develop that brand. And here’s the good news: a personal brand is, in many cases, more powerful than a corporate brand.

In many industries there is a saying that there are no low volume locations, just low volume managers. Often a change of management is all it takes to move sales to much higher levels. This is an example of a manager’s personal brand, the MicroBrand, having a greater drawing power than the logo on the pole sign out front.

They have to know what is the group mission. They have to be made aware of all the potential opportunities for the market to form an opinion of the brand. They have to be trained. Most important, they have to see positive brand-building examples from the boss.

The biggest mistake is confusing graphics and logos with the brand. The logo is what you see. The brand is what you think. Great brands may not need a logo! Think Michael Jordan.

‘Sorry to tell you but you have to go through the process of values-mission-vision as outlined in the book or the resource materials found elsewhere on this web site.

Actually, the problem may be bigger than you think! We all have multiple brands. There are personal brands, professional brands, and market brands. Stop right now and take inventory of the brands you already own.