For a bird’s eye view of a MicroBranding exercise, follow along as Aricia LaFrance and I work on her personal brand via email.

Consulting String: Brand Yourself!

Dear Scott,

I heard you speak at the branding summit and your information was truly
inspiring.

I am wondering if you provide coaching for folks regarding branding. I
am working on a business plan and would like to include personal branding in the costs.

Thank you!
Aricia E. LaFrance, MSE

If you don’t work me too hard I will assist you just for the fun of it.when you are ready to begin write a short summary of what you wish to accomplish and then give me a call. best to you!

Thank you so much! I’ll give you a brief history and tell you where I
want to go from here.

I worked with women and families as a psychotherapist for 10 years, then ran a non-profit to help moms and daughters involved in the juvenile judicial system. When I started coaching 4 years ago, I named my company Dynamic Family Coaching Solutions. My hope was to work with families to help them communicate better and have a happy family life.

However, my career has taken a different turn and the name no longer fits. I now provide career and retirement coaching as well as coaching to empower women to take charge of their lives. I also enjoy working with therapists who are switching over to coaching.

My goal is to find a name – even if it’s my name (Aricia LaFrance Coaching) that best represents what I do and will draw clients I will enjoy working with and who will most benefit from my work.

I’ve worked with the “Attracting Perfect Customers” model and the type of people that do best with my coaching are: motivated, intelligent, respectful, courageous, grateful, easy going, considerate, optimistic,
takes responsibility, healthy and well-adjusted, they follow through, they trust me and the process of coaching, patient, able to focus and like to take reasonable risks.

I’m at the point where my business is just starting to pick up steam so I thought it’d be a good time to get my ducks in a row and work on my brand as well as develop a business plan.

Thank you once again. Any insights you can offer are deeply appreciated!

Ok, we’re going to jump the gun a bit…. you pretty much answered the mission question and you are close on the vision (what does this look like when the mission is accomplished) but let’s back-up and list your personal values and then write a nice, tight vision statement. THEN we’ll talk about the name BUT FOR NOW keep in mind the idea of “exclusivity” as I think that may be the heart and soul of your brand… we’ll get back to that concept shortly. Your assignment: list of values, vision statement, capture the mission in a simple statement, and hang on to the thought of ‘exclusivity.’

Values-mission-vision-snapshot-claim it-name it

Well this is just exciting! I’ll try not to be too verbose, but I’m really having fun with this! In working on values, vision and mission, I talked with my husband, consulted client feedback forms and went back to my “Attracting Perfect Customers” journal. I meditated on it and this is what I’ve come up with. It’s not quite there but it’s pretty close. I’m welcome to questions and changes.

And that’s how the process begins. Give and take, idea for idea, until finally….

My goodness what a journey! This exercise is really getting me to think and I can feel my entire business shifting because of it. I feel the shift to abundance particularly. THANK YOU!

Click here to begin your personal MicroBranding with Scott.

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