 MicroBrand: A highly-focused personal or local brand built with clever public relations, innovative targeted marketing and strategic networking. MicroBrands are efficient, local, and often rely on individual personality.
You Will Learn:
- What condition the brand you already have is in!
- Ten critical brand mistakes…and how to avoid them!
- How to create a new MicroBrand
- How to manage your new MicroBrand using clever PR and strategic networking
- The benefits of brand congruency
- Four surprising steps to effective local marketing success
- The secrets of using industrial-strength showmanship to make sales sizzle!
Keynote Summary
In an over-marketed, highly competitive age, getting noticed isn’t easy. We are drowning in a sea of message yet gasping for attention. That’s the bad news. The good news is…most of us compete on a personal or local level. So why not use the big brand techniques to really stand out?
MicroBranding is the simple, not easy, process of owning a tiny corner in the mind of someone you want to impress. It could be your spouse, your boss or your customer. The truth is, if they know your name at all…you already have a brand. It’s also true that few of us actively develop and manage our brands.
A logical follow-up to Positively Outrageous Service, MicroBranding is perfect for organizations wanting to help individuals and teams focus their performance, single-unit operators who need to carve out a niche in a competitive market, and anyone who wants…or needs…to stand out from the crowd!
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