Pocket Microbranding…Build Powerful Personal & Local Brands

This 74-page little book has big, maybe life-changing ideas. It contains the key concepts that you might highlight when reading the six chapters devoted to MicroBranding in Scott's best-selling book, Positively Outrageous Service, in a fun-to-read format.

Everybody has one. They just don't know what to do with it! We all have a brand. We just don't know how to manage it! In fact, we are all multiply branded and, chances are, you are focusing on the wrong one! There's more than one brand attached to every pole sign!

You have a brand at home, a brand at the office, and a brand face that the customers see. Do you know what your brand means to the market? Are you building your brand or.? How can an employee support a brand when they don't know what one is? How can a small business owner build a brand in the face of global competition?

The answer? MicroBrand!

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