Your Customers Have Been Talking...We've Been Listening!

In the final installment of his customer service trilogy, T. Scott Gross has partnered with the leading consumer marketing intelligence firm BIGresearch to find out how retailers don't  listen to their customers-and what they risk by ignoring what their customers want.  BIGresearch surveyed 100,000 retail customers, and their valuable feedback on service, pricing habits, and what they look for in a shopping experience are presented for the first time in When Customers Talk.

Their insights will help you anticipate customer's needs and use emerging friends to your advantage.  You'll learn how to attract and retain profitable customers and effectively beat the competition. Here are just a few topics:

• Discover how customers view chain retailers differently than small operations.
• Create an atmosphere that encourages customers to open their wallets.
• Explore the "disconnect" between retailers and customer's attitudes.
• Learn why consumers don't  buy can be important as why they do.
• Find out how to ask the right questions.

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